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NOVATO, Calif.–(BUSINESS WIRE)–Zenni, the net eyewear retail chief, and the Call of Duty League™ have at this time introduced a multi-year settlement, naming Zenni the Official Eyewear of the Call of Duty League. The partnership will function Zenni’s signature Blokz blue-blocker lenses, which scale back eye pressure and enhance efficiency by blocking blue gentle from digital screens that may negatively have an effect on imaginative and prescient and eye well being.
“Just a few years ago, fashion and gaming were rarely used in the same sentence. Today, these worlds intersect regularly. Call of Duty League pros are some of the most followed, most influential esports personalities in the world, and they demand form and function in anything they wear – especially when it comes to their eyes,” stated Jack Harari, Vice President, World Partnerships at Activision Blizzard Esports. “We believe the Zenni product line will resonate strongly with our passionate community. We look forward to working closely with Zenni for years to come, kicking off with Zenni as the presenting sponsor for Call of Duty Major II, which will showcase for fans the culmination of some of the most competitive action we’ve ever seen in the Call of Duty League.”
Partnership property embody Zenni featured as the presenting accomplice of two main tournaments: the 2021 Season April Main to be held on April 7-11 and the 2022 Season Kick-Off Basic. The Call of Duty League may also spotlight Zenni and its Blokz product line throughout in-season broadcasts, together with event and post-season previews all through the length of the partnership, as properly as anticipated integrations with Call of Duty League casters sporting Zenni merchandise on-air. The Call of Duty League and Zenni may also collaborate to create authentic content material with a Call of Duty League professional participant to be named later, and Zenni will showcase its eyewear at future Call of Duty League occasions. Zenni intends to pursue the chance to license sure league and crew marks for the manufacturing of branded eyewear and different mutually agreed upon merchandise within the class.
“Call of Duty esports has a rich history, and we’re thrilled to be working with the Call of Duty League to share the value of our Blokz technology with their audience through 2021 and beyond,” stated Sean Pate, Zenni’s Model Advertising and marketing and Communications Officer. “We’ve learned so much about the esports industry over the last few years through our great partners and continuing to invest in the gaming industry has become a major priority for our business. This new relationship with a household name in the space, should cement our commitment to esports overall.”
Moreover, Zenni has created @Zenni_Gaming social media channels on Twitter and Instagram to showcase key occasions, giveaways, limited-edition product collaborations, gameday appears to be like and main match moments from its groups all through the world of esports.
Go to zenni.com/gaming for extra details about Blokz by Zenni.
About Zenni:
Zenni pioneered the net eyewear trade in 2003 with a mission to make prescription eyewear reasonably priced and accessible to everybody. Primarily based within the San Francisco Bay Space, Zenni presents males, ladies, and kids the liberty to precise their private type by way of high-quality prescription and protecting eyewear curated with a way for trend and unimaginable choice. With over 35 million frames offered worldwide, a pair of Zennis is owned in each nation throughout the globe. Zenni is proud to be the Official Eyewear of the Boston Crimson Sox, San Francisco 49ers and Chicago Bulls. For extra data, For extra data, go to www.zenni.com or join on Facebook, Twitter, Instagram or Pinterest.
About Call of Duty League:
Call of Duty League™ is the official esports league of the Call of Duty® franchise, from writer Activision. The Call of Duty League contains 12 groups from 4 nations and spotlights the perfect Call of Duty esports gamers from all over the world. The Call of Duty League launched in 2020 and options recent methods for professional gamers, amateurs, and followers to return collectively round one of the world’s most beloved video games. To be taught extra in regards to the Call of Duty League, go to callofdutyleague.com.
CALL OF DUTY and CALL OF DUTY LEAGUE are logos or registered logos of Activision Publishing, Inc. within the U.S. and/or different nations. The CALL OF DUTY LEAGUE crew names, logos and different crew logos are the properties of their respective house owners.
Cautionary Observe Concerning Ahead-looking Statements: Info on this press launch that entails Activision Blizzard’s expectations, plans, intentions or methods relating to the long run, together with statements in regards to the dates, programming and options of the Call of Duty League, together with caster integrations, the 2021 Season April Main and the 2022 Season Kick-Off Basic, are forward-looking statements that aren’t information and contain a quantity of dangers and uncertainties. Components that might trigger Activision Blizzard’s precise future outcomes to vary materially from these expressed within the forward-looking statements set forth on this launch embody unanticipated product delays and different components recognized within the danger components sections of Activision Blizzard’s most up-to-date annual report on Type 10-Okay and any subsequent quarterly stories on Type 10-Q. The forward-looking statements on this launch are based mostly upon data accessible to The Call of Duty League, LLC, Activision Publishing and Activision Blizzard as of the date of this launch, and none of The Call of Duty League, LLC, Activision Publishing or Activision Blizzard assumes any obligation to replace any such forward-looking statements. Ahead-looking statements believed to be true when made could finally show to be incorrect. These statements will not be ensures of the long run efficiency of The Call of Duty League, LLC, Activision Publishing or Activision Blizzard and are topic to dangers, uncertainties and different components, some of that are past its management and will trigger precise outcomes to vary materially from present expectations.
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